Earth Catastrophes Essay

Doomsday: catastrophes that could end the Earth Many people throughout the world think that natural disasters, asteroid impacts, and pandemics do not have a great and long term effect on life on Earth; however this is not true. Today I’ll be only telling you about 3 of these possible disasters. One of the main possibilities of a catastrophe is an asteroid impact. For many years asteroids have come within 1000km of the Earth’s surface and then are pushed back. The chances of an asteroid slamming into Earth are a mere 450 to 1. If an asteroid does hit the Earth, it will send a shock wave all over the Earth and will destroy everything. Temperature will soar to 200â„Æ', everything will burn to ashes and the ocean will become steam. Planet Earth will become a giant fireball! In Yellowstone National Park there are many volcanic springs that erupt every hour sending out a large column of boiling water into the air. A few million years ago Yellowstone was alive with tremendous volcanoes spewing out lava uncontrollably for a few years. The carbon dioxide levels soared, and the surface temperature on Earth increased by 6â„Æ'. Scientists studying Yellowstone calculated that the magma beneath the surface is starting to rise fast. The disaster it will cause if it does happen will be apocalyptic to our modern world. Natural disasters may wreck cities, but what about a pandemic? In 1918 a pandemic swept across the world by ships and killed between 20 & 40 million people around the world. Today there are many forms of travel around the world; therefore a disease is likely to rapidly spread. Although antibiotics repel bacteria, there is a chance that one day we may not be so lucky! We can all help protect ourselves from these apocalyptic disasters, if we create awareness about them. NASA has already started to prepare for an asteroid impact by building a probe to gently push the asteroid of its path. More scientists from institutes all over the world have taken interest in Yellowstone’s volcanic activity. Every day in laboratories across the world medical scientists are searching for cures to diseases to help prevent a pandemic. So relax it’s not all doom and gloom! Farhaan Ahmed Grade 7 Dalgarno * For millions of year’s great ice ages, super volcano eruptions, gigantic earthquakes and plate tectonics shaped the Earth. * In the last 100 000 years no disaster has struck the Earth. * Scientists all over the world are discovering that there is pattern of catastrophic events across time. * Within the next 30 years or so, we headed for a huge natural disaster. * One of the main possibilities of a catastrophe is an asteroid impact. * For many years asteroids have come within 1000km of the Earth’s surface and then are pushed back. * Chances of an asteroid slamming into Earth mere 450 to 1. * I fan asteroid hit the Earth, it will send shock waves, magma and rock will shoot into the sky, temperatures will soar and oceans will boil. * In Yellowstone National Park there are many volcanic springs that erupt sending out a column of boiling water. * Millions years ago Yellowstone was alive with tremendous volcanoes. * The carbon dioxide levels soared, surface temperatures increased. * Scientists studying Yellowstone calculated that the magma beneath the surface is rising. * In 1918 a pandemic swept across the world killing between 20 & 40 million people. * Today there are many forms of travel; therefore a disease is likely to spread rapidly. * Chances of a pandemic aren’t so high because there are so many medical cures for diseases. * Studies in Denmark have shown too many antibiotics repel bacteria * We can all help protect ourselves from these apocalyptic disasters by creating awareness about them. * NASA has prepared for an asteroid impact by building a probe to push the asteroid. * Scientists from institutes all over the world have taken interest in Yellowstone’s volcanic activity to help us know more about volcanoes. * In labs across the world medical scientists are searching for cures to diseases to help prevent a pandemic.

Psychology As A Science

Psychology being categorised under the name science, can often lead to disputes within the field of sciences. Psychology is the observation of behaviour and thought process of the human mind, within itself it is a vital source of knowledge, such as how biology, chemistry and physics provides a source of knowledge that is vital to humans and the environment. Science can be seen as the study of natural behaviours and physical aspects of the world, this definition within itself accompanies itself with the idea that psychology is a science, as behaviours are studied within the field of psychology.Eysenck and Keane (2000) believed that to make something a science it must have the following features, controlled observation, in which a specific manipulation is observed to see the effects. Secondly objectivity, as when data has been collected objectively it reduces the possibility of bias, thirdly testing theoretical predictions, because if a theory is not tested there is no evidence to prov ide if it is right or wrong.Fourthly is falsifiability, which means the scientific theory has the potential to be proved wrong by evidence, fifthly is the unifying theory which is every subject within the sciences has a unifying approach all theories are based off. Finally there is the fact of is any research conducted replicable, as it is hard to rely on studies that could provide inconsistent findings. Although providing clear guidelines on what makes a science, there are still some aspects which make the divide not as clear as believed.For example psychology uses the scientific method in some of the studies conducted, which is used throughout science for all research, so this aspect can be seen to make psychology a science. Too many the field of psychology is classed as a science; the science of the mind, as it looks at the most complex thing on Earth, the human mind, all theories on behaviours and thoughts stem from psychology (BBC, 2013).In many areas psychology and the three s ciences (physics, biology and chemistry) have similarities, for example, the sciences can be seen as reductionist as they try to take a complex behaviour or physical problem and break it down in to a simpler form. Many theories within psychology on similar problems can also be seen as reductionist as it aims to take complex behaviours and thoughts and break it down in to easier components to study.An example of this can be shown by Freud (1909), Freud believes behaviour stems from the unconscious mind, making it a reductionist as it does not take biology or other factors in to account. Reductionism can be seen to be an advantage when it comes to conducting a study as it means testable predictions can be created, and then can be carried out in a controlled experiment. Although by making a reductionist theory can also cause disadvantages such as falsifiability. Popper (1963) believed falsifiability was key to science, as science does not seek to prove its own theory right, but tries t o confirm it as wrong.This means that if a theory is un-falsifiable then it is not scientific, psychology in many sectors is falsifiable through problems such as reductionism, but there are also theories that are un-falsifiable as they are untestable such as many of Freuds (1909) theories display, for example the Oedipus complex can neither be proven nor disproven. As well as having issues with falsifiability psychology also lacks the objectivity needed for science to make it truly scientific, as without objectivity the research is prone to becoming bias.Even in experiments such as Skinners (1956) rat experiment can be shown to be subjective, because although the rat is pressing the lever and the lever presses are recorded automatically, it is still down to the opinion of the researcher on when he believes the rat has learnt by pressing the lever they get a treat. This can be counteracted on the bases that psychology has the unique position of studying the human mind which in itself is difficult to operationalize, as not all parts of the behaviour and thoughts can be measured scientifically, which unlike atomic mass or miles per hour in science can be.Science within itself can also come across problematic issues over control and objectivity. An example of this is the Heisenberg Uncertainty Principle â€Å"The more precisely the position is determined, the less precisely the momentum is known in this instant, and vice versa. † (Heisenberg, 1972) which means if something is precisely measured, and a hypothesis is believed to be true, it can often distant the researcher from the actual result. An issue with measuring investigations using the scientific method in general is it can restrict and affect answers within itself.An example is it can be argued that laboratory experiments are very artificial, so do not provide a clear picture of what would happen in real life terms. As well as sharing similarities with science on the basis they both have issues with control and objectivity, they both also share the same goals. They have three aims, the prediction, understanding and control over a study. Scientists and psychologists both put a theory forward, these theories in both cases lead to a creation of a hypotheses, this is the prediction.The next step is the understanding which is when you receive results from a prediction it should give the researcher and anyone reading the report a greater understanding of that subject. Control is the final step, the knowledge gained from the proven hypothesis provides knowledge which can be used to alter certain factors in the world. The three aims of science are according to Allport (1947), psychology follows these same three aims throughout studies, reporting and publishing work just as biology, chemistry and physics do.Throughout psychology the scientific method is used, but not in all areas although science has default problems itself with the scientific method. So it cannot always be said subjec ts within science always stick within the scientific boundaries themselves. Another point within psychology is psychology is a ‘new’ science, biology, chemistry and physics have been in service for a good period longer, so it may be in time more likely to be classed as a science.Nevertheless Miller (1983) would argue psychology is just a pseudoscience, an approach that claims to be scientific but does not have the key principles of science, he claims this can be dangerous as psychology is claiming to be a science, it provides the false ideal that their findings is ‘fact’. Although in comparison it could be argued that there is no ultimate knowledge of human’s behaviours and thoughts, so there must be a science to take over this role of discovering behaviours and thoughts.Science may study the physical aspects of the brain e. g. hormones that can be proven through empirical evidence, but it does not study the unknown areas such as behaviours, this is where psychology can provide answers. For example Piaget’s (1966) stages of development theory, that people develop starting at the pre-concrete stage and move throughout these stages until they reach the formal stage, science does not provide an answer for how humans develop in this sense.In conclusion psychology may seem like a vague  subject with no clear goals or guidelines, but it does have aims, its aim is to study the mind, the way people behave and think. Science still has unexplainable occurrences, that have no empirical evidence so in turn cannot be falsified, which in itself should make it not scientific. Psychology can provide answers for what science cannot explain, such as how memories are stored, psychology provides a theory for this whereas science does not. In conclusion psychology can be seen as a science to explain human behaviour that other sciences cannot.

Effects of Social Networking Sites Essay

THE PROBLEM AND ITS BACKGROUND Technology – driven school reform has overcome education, and advocates hail the huge number of advantages to reap. It comes with promises to push us into the future and cause dramatic improvement in student proficiency and worldwide understanding. Our computer- driven society demands that students develop the ability to operate in a technological environment, acquiring the knowledge and skills necessary to be productive. In addition, so much of our planet rapidly is becoming connected via the Internet so that social protocol has become an intrinsic part of technology- based curriculum. But increasing reports connecting psychologically addictive characteristics to internet use, along with speculation of its negative influence on social functioning, have brought to question the enduring effects of its reform. Read more:  Negative Impact of Social Media on Students Educational systems around the world are under increasing pressure to use the new Information and Communication Technologies (ICTs) to teach students the knowledge and skills they need in the 21st – century (UNESCO, 2002). Thus the key concern driving the policy and community interest in the pedagogical integration of ICT is the premise that ICT is important for beginning changes to classroom teaching and learning so as to foster the development of students’ 21st – century skills. Specifically, these skills include the capability to become lifelong learners with a context of collaborative inquiry and the ability to work and learn from experts and peers in a connected global community (Law, Pelgrum & Plomp, 2008). Social computer use is widespread and growing. Current estimates indicate that 149 million people are social worldwide, and that number is increasing at the rate of 12% a month (Suler, 2008). Integrating the Internet into classroom activities allows teachers to move beyond classroom walls. Far from being an â€Å"add on† or a burden to carry into instruction, this technology provides support for teachers as they move into new roles as facilitators of learning (Cooper, 1995). Since the present society is fast changing especially in the realm of computer technology, educators are beginning to wonder about the influence of the Internet on the ICT capabilities and physiological well – being of youths. Investigation is especially timely due to the widespread establishment of Internet shops along the school environment. Background of the Study The Internet provides some of the most effective means of communication. Emails and instant messages have made social communication possible. Social network and blogging websites and social discussion forums have proved being popular platforms of expression. People in different parts of the world can collaborate over the Internet. It was the development of the Internet that made social education and distance learning possible. Professionals working in physically distant locations can collaborate their efforts (OAK, 2008). With the advent of the Internet, the debate over the effects of new media reemerged. While some envisioned a â€Å"virtual community,† which lower the costs of collective action and expand individuals’ social networks (Delli Carpini, 2000; Rheingold, 2000), others worried about new addiction, which would reduce social ties and draw users into cycle of depression and loneliness (Nie and Erbring, 2000) . A decade after the popularization of the internet, neither scenario has emerged. Instead, research reflects a medium that has some positive influence on users’ social ties, but where only certain Internet uses positive influence on users’ social ties, but where only certain Internet uses to social capital (Zhao, 2006). Underscoring the dramatic increase over time, the percentage of internet users who search on a typical day grew 69% from January 2002 to May 2008. During the same six-year time period, the use of email on a typical day rose from 52% to 60%, for a growth rate of just 15% ( Heisler, 2008) With the increasing information, there is a debate among psychologists as to the prevalence of a psychological disorder associated with social use. Labeled by some as â€Å"Internet Addiction Disorder† (Goldberg, 1997), studies suggest the existence of addictive behavior patterns among heavy internet users (Greenfield, 1999). Based on criteria that psychologists often use in defining the types of addiction, social surveys estimate that the incidence of addictive patterns of behavior among heavy Internet users’ ranges from 6 % (Greenfield, 1999). Children’s exposure to electronic media, such as television, video games, the Internet, and music has increased enormously in recent decades. More than 100 studies have demonstrated a causal relationship between exposure to violence on television and aggressive behavior in children (Kidsdata.org,2006). Identified symptoms of the disorder include : (a) using the computer to pleasure, gratification, or relief from stress; (b) feeling irritable and out of control or depressed when not using it; (c) spending increasing amounts of time and money on hardware, software, magazines, and computer – related activities; and (d) neglecting work school, or family obligations (Gawel, 1998) Neilsen (2008) stated that â€Å"Today’s youth don’t know — or don’t remember — a time when they weren’t going online, so their adoption of online video has been seamless.† The video consumption in the workplace increases usage metrics among adults, the ‘at home’ data show how kids and teens are driving usage and claiming their territory. The Web provides another platform for their interest in TV shows, toys, movies and music, and offers an interactive element that children especially enjoy. Among the top sites for the younger demographic we see are publishers that are integrating video into games, music and other content to drive engagement with this multi-media generation.† Likewise Bugeja (2008) said that â€Å"students might misuse technology, and about how Facebook and MySpace are all simply about revenue generation for their respective companies.† Educational pedagogy has swung over the years between focusing on individual-centered learning, group learning, and peer-to-peer learning. If you take a peer-to-peer learning approach, you are inherently valuing the social networks that youth have and maintain, or else you are encouraging them to build one. These networks are mediated and reinforced through SNSs. If there is pedagogical value to encouraging peers to have strong social networks, then there is pedagogical value in supporting their sociable practices on SNSs. (Boyd,2008) When it comes to socializing with friends, youth prefer in-person (unregulated) encounters. They turn to Social Network Sites when they cannot get together with their friends en masse or when they cannot get together without shriveling adults. By and large, there are few free spaces where youth can gather with their friends en masse and, even then, inevitably a chunk of parents refuse to let them, thereby destroying cluster effects. So, of course, they turn to Social Network Sites. School is one of the few times when they can get together with their friends and they use every unscheduled moment to socialize – passing time, when the teacher’s back is turned, during lunch, bathroom breaks, etc. They are desperately craving an opportunity to connect with their friends; not surprisingly, their use of anything that enables socialization while at school is deeply desired. This is why they text during classes. They go onto SNSs during the day to write to friends who have diffe rent schedules or to write to the whole group if a portion of them are on a different lunch. Given how regulated youth are, any open space where socializing is possible will be taken up by socializing; it is often the only place they can see their friends. This is not something that the schools can fix, but they also should not be surprised when group time turns into gossip time (Boyd, 2008). By mid-2005, MySpace was a popular destination for high school students throughout the United States but teenagers from other countries were on a variety of other social network sites. Friendster had lost its grip on 20/30-something urbanites but it had become popular amongst teenagers in Singapore, Philippines, Indonesia, and Malaysia. Social network sites like Orkut and Hi5, which were initially popular among adults in Brazil and India, began attracting the attention of younger audiences in those countries (Boyd & Danah, 2007). Social network sites, such as the wildly popular, are rapidly becoming a problem for schools in Sapang Palay , City of San Jose Del Monte. It has been observed that even during schools days, students from Sapang Palay National High School are staying in computer shops. Based on the interviews conducted by the researcher recently to the fourth year students, they reasoned out that they were staying in internet shops because they wanted to browse and post comments on their social network sites. According to them, they felt fulfilled if they regularly viewed their social network site account. This study will be an eye opener for the education opportunities and possibilities with social network sites. This research will greatly benefit in one way or another the following: The Department of Education, as an agency that draws and sets the education program for the secondary level, may use results of this study reference for the curriculum makers in the creation of acceptable guidelines in proper use of social network sites . School Administration will serve as springboard for an action plan for computer laboratory teachers and personnel on the use of internet and issues with social networking sites in their code of conduct. A policy may be formulated that will educate parents on the negative and positive effects of exposure to social network sites on students’ achievements in Information Communication Technology subject and behavior. Information Communication Technology (ICT) teachers will become aware of what students are accessing and why they are using the web for research or socializing. This study will increase awareness among students on the dangers in social networking sites. Parents, who must be primarily concerned with their children’s behavior, must be involved in their child’s networking lifestyle. Parents need to inform children of the potential dangers of social networking sites and how they can protect them. Students who are the most important concern of this study, who use social networking sites, are made aware of the potential dangers relative to social networking sites, and gain to knowledge and abilities to use social networking sites as tool in learning Information Communication Technology skills other than time wasting. This would also enjoin the students to utilize and take advantage of the skills and learning experiences that maybe acquired in browsing social network sites to develop their Information Communication Technology skills to the fullest with appropriate behavior. The study would contribute added relevant facts and issues in formulating, implementing and evaluating the curriculum and instruction so as to include Educational Technology in the Mast er of Arts in Industrial Education Program. This may be lead to the development of teacher leaders with strong commitment to the philosophical foundations of technology. Statement of the Problem This study attempted to investigate whether exposure to social network sites communication was related to the achievement in Information Communication Technology subject and behavior in terms of study habits, socialization, and home responsibilities of selected fourth year high school students at Sapang Palay National High School Specifically, this study sought to answer the following questions. 1. What are the social network sites browsed by fourth year high school students? 2. What is the frequency of students’ exposure to social network sites? 3. What is the level of respondents’ browsing skills on social network sites? 4. What is the level of achievement in Information Communication Technology subject? 5. How do respondents perceive their behavior in terms of 5.1 study habits; 5.2 socialization; and 5.3 home responsibility? 6. Is there any significant relationship between social network sites exposure and students’ achievement in Information Communication Technology subject and behavior? 7. Does sex affect the relationship of the social network sites exposure to achievement in Information Communication subject and behavior in terms of 7. 1study habits 7.2socialization and home 7.3responsibilities Scope of the Study The research study was conducted to determine the exposure of communication by fourth year high school students, the level of achievements in Information Communication Technology subject and their behavior. It also sought whether significant relationship could be seen between social network sites exposure and students’ achievement in Information Communication Technology subject and behavior. It also aimed to determine whether the sex of students could make significant difference in affecting achievement in Information Communication Technology subject and behavior. The techniques of gathering data were questionnaire and interviews. Involved in this study were 200 fourth year students at Sapang Palay National High School during school year 2013-2014, City Division of San Jose Del Monte. Around fifty percent of the total numbers of students who are taking up Information Communication Technology subject were included in this study. They were classified according to their sex.

Motivational methods Essay Example | Topics and Well Written Essays - 750 words

Motivational methods - Essay Example Managers take care of factors that influence the performance of workers working at the grass-root level. Such factors include but are not limited to salary, accommodation, duty hours, leave, reward and promotion etc. This paper aims at discussing three ways in which workers’ motivation can be increased. The three motivation increasing methods can be derived from Alderfer’s ERG theory which is briefly discussed below: Alderfer’s ERG theory: Alderfer devised the ERG theory of motivation where E, R and G stand for existences, relatedness and growth needs respectively. Alderfer’s ERG theory states that managers need to take care of all of these needs at the same time, and should not focus upon addressing 1 or 2 of these to increase the workers’ motivation at a particular time, because this may not necessarily motivate the workers. The existence needs identified by Alderfer include safety and basic physiological needs, relatedness needs correspond to the workers’ needs of sociology and external esteem while the growth needs address the workers’ concerns about their self actualization and internal esteem (NetMBA, 2010). Although Alderfer has proposed a hierarchical order for these three needs, yet he maintains that an individual looks for the satisfaction of each of the three needs simultaneously, and may not wait one need to be accomplished to strive for the fulfillment of the other two. Alderfer’s ERG theory model (Business Education, 2010). Alderfer grants that an individual prefers to fulfill his/her existence needs over relatedness needs, and relatedness needs over growth needs, though Alderfer maintains that the order of needs may vary from individual to individual and thus, may not always remain the same. Alderfer’s ERG theory works on the frustration-regression principle which means that if a higher level need of an individual is not met, the individual may regress to a lower level need that is re latively simpler to be met. Alderfer’s ERG theory implies that managers should realize that workers are struggling to fulfill each of the three needs simultaneously. Therefore, managers should take steps to meet each of the three needs of workers at the same time. In view of the Alderfer’s ERG theory, following three methods of motivation enhancement can be proposed: Managers can motivate workers by meeting their existence needs: Existence needs of workers can be met by increasing their safety conditions and providing them with medical and health facilities. This can be achieved by offering the workers’ compensation insurance, accommodation with work, providing the workers with personal protective equipment while they are on the site, and also addressing their food related concerns as food is a fundamental means of satisfying the physiological needs. Managers can motivate workers by meeting their relatedness needs: Workers’ relatedness needs can be addres sed by providing them with opportunities to socialize with their friends and families. Even within the work environment, workers’ relatedness needs can be met by helping them develop close bonds with their peers and coworkers. Interaction among coworkers is becoming increasingly difficult in the contemporary business practices that encourage multiculturalism in the workforce. Workers from different cultures are likely to develop conflicts on the base of culture, and avoid each

Race,Multiculturalism , and Geography in Barack Obama's Dreams from my Essay

Race,Multiculturalism , and Geography in Barack Obama's Dreams from my father - Essay Example Some of the best sources for anthropological studies on Hawaii’s pre-colonial history, particularly in regard to their Polynesian ancestors, are the Hawaiian chants, legends, mele or vocal music, which are handed down from the ancient generation to next. (McDermott, Wen-Shing and Maretzki 5) Along with other artifacts, these materials tell a story of Polynesian ancestors journeying from Tahiti to Hawaii. Indeed, specific anthropological findings show that settlers from the Marquesas and Tahiti started arriving in Hawaii from 500-1000 AD. The new settlers colonized the new territory and brought with them pigs, dogs, taro root and other crop plants. The discovery of Hawaii of these settlers may have been an accident at first but subsequent Tahitians migrations showed a different pattern. Vast waves of Tahitians, with their advanced seafaring abilities, migrated to Hawaii in 1450, perhaps encouraged by those who have journeyed back and forth between Polynesia and Hwaii carrying w ith them tales of the new found land. These migrations enlarged Hawaii’s population to a peak of 250,000. (Friary and Bendure 24) The Polynesian voyages eventually ceased but the culture flourished in Hawaii and the settlement was able develop a society that is both highly unique and isolated from outside influence. The emergent social structure in pre-colonial Hawaii was characterized by a hierarchal system reminiscent of the medieval Europe with its classes of ruler, priest, knight, and commoner. When Captain James Cook, for instance, stumbled upon the civilization, he found that Hawaiian society was then consisted of the ali’I (ruling class), the kahuna (priests or experts), the maka’ainana (commoners), and the kauwa (slaves). Particularly, the anciet kapu system demonstrated a highly rigid but advanced Hawaiian society as it provided a system of restriction and separation of roles. The kapu had many benefits for the natives: roles were never confused and

For postmodernists, the debate on whether the mass media has created a Essay

For postmodernists, the debate on whether the mass media has created a mass culture is no longer tenable. Evaluate this claim - Essay Example However, in this globalised world, these geographical lines have blurred due to the far reaching media. That is, omnipresent media reaches various territories cutting across geographical lines and covers the activities of specific cultures and broadcasts or reports in a certain way, so that culture becomes a mass culture. In today’s age of technology and information, media influences every aspect of human life. The thinking and the attitude of the people towards a particular issue is shaped by the media or shaped by how the media shows or broadcasts or reports. The manner in which cultures are represented in media has a major impact on the way people look and imbue that culture. The mainstream mass media in the form of television, movies, newspapers, internet, etc has the ability to dominate the airwaves as well as the ‘mind waves’ of the spectators or audience, ‘injecting’ their view as our view. This form of injecting their view as our view mainly leads to the creation of mass culture. From earlier centuries, it is a common knowledge that for a nation to reach the top echelons, its armed forces has to be strong. But, now along with the armed power or â€Å"hard power†, the concept of â€Å"Soft Power† or mass media is turning out to be one of the vital factors for a nation’s development and importantly for the development of mass culture. With media entering majority of the homes and thereby minds of majority of the world population, it is used by nations, organizations and many other entities to optimally tune the people’s mind, making many of them exhibit specific behaviours, thereby leading to the formation of a mass culture. Thus, mass media is playing a major and influencing role in the creation of mass culture and this notion has found favour among majority of the Postmodernist thinkers. Jean Baudrillard, French sociologist and a

Marketing Essay Example | Topics and Well Written Essays - 3000 words - 4

Marketing - Essay Example Jurlique has been considered as an example for defining these parameters. It is one of the leading skincare brands of the Australia presently. The organization currently retails a varied range of more than 560 products that include skin care products, perfumes, hair care oils, facials as well as baby creams among others (Jurlique, 2013). Retail format The term, ‘retail format’ refers to the integrated supply chain system which is used by organisations to distribute the products to the ultimate customers. In today’s tumultuous business world, to achieve the desired success, retailers have to be abreast of the latest retail trends to get it imbibed in their retail format. Recognizing this global change, as per the report published by Australian Centre for Retail Studies (ACRC), innovation and compliance with customer needs can be regarded as the key attributes or success factors with respect to retail format where store locations as well as its decor play a vital ro le in persuading customers towards purchase (Australian Centre for Retail Studies, 2007). ... Source: Landini Associates (n.d.) In the current day scenario, market places are shaping as per global trend focusing on the profound changes in the modern retail sector. The locations of the retail stores thus become a vital parameter to attain the attention of the targeted consumers. Notably, when assessing the location strategies of Jurlique, it can be observed that the polices of the organization principally focuses on the types as well as size of the store, merchandising applications, merchandise mix as well as customer service providing methods among others (Jurlique, 2013). Effective segmentation of the product also helps to identify the target market needs and therefore avail the organisation with an opportunity to obtain greater customer loyalty (Mendes & Themido, 2004). In the context, the strategies applied by Jurlique when selecting its retail store locations can be identified to be focused on the traffic flow and accessibility of the outlets which helps to increase the a wareness of the consumers regarding the brand as well as the products. To be specific, Jurlique has been operating its stores in various locations in Australia including the Bondi Beach and many other crowded, metropolitan cities of New South Wales, Glenside and many other shopping hubs in South Australia as well as Melverne East and Melbourne in Victoria among others (Jurlique, 2013). Assessing the economic conditions and geographic potentialities of these stores it can be observed that these areas have deciphered significant growth in terms of Gross Domestic Product (GDP) (Ai Group Economics and Research Team, 2013). Not only customers, but such